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In Celebration of Earth Day, Announces New Categories for Environmentally Friendly Products and Services

Posted on April 19, 2000

Eco Categories Feature Options from Cloth Diapers to Organic Gardening Solutions and Composting Accessories


Redwood City, CA —, the leading online shopping service that allows buyers to “shop by request,” today announced Eco categories for environmentally friendly products and services.

Consumers now have the option to request ecologically sensitive goods from sellers who are equally concerned about the environment. Categories that currently accommodate the earth conscious include baby care products, recycling related accessories, and organic gardening solutions and composting accessories. is committed to promoting environmentally friendly products and services and this summer additional categories will be added ranging from organic and hemp clothing and natural skin care products to EcoTravel.

As an e-company, already eliminates pre-Internet paper-intensive processes in its day-to-day operations. And on Earth Day, to push the envelope and offer a way to help further the cause of environmentalism, the company will kick off an ongoing effort to provide environmentally friendly offerings through its popular online service.

Earth friendly products and services that can now be found through include:

  • Apparel & Accessories—Organic and hemp clothing and accessories
  • Health & Beauty—Baby care products such as cloth diapers and services
  • Travel—EcoTravel, such as low impact rain forest tours
  • Office Supplies—Tree Free paper products, and recycling related accessories
  • Home & Garden—Organic, pesticide-free fertilizers

Susie Little, who runs an eco-friendly company specializing in Hemp-based clothing for babies and their moms, is an enthusiastic participant in’s environmentally conscious network. “Disposable diapers are non-biodegradable, and many people prefer cloth diapers which are healthier for both babies and the environment, and are thrilled to find an easy, online way to acquire them,” said Susie Little, owner of “I’m very excited to be working with to make our cloth diapers available to environmentally conscious parents.”

One buyer, Jessica Parsley, a project director at the Rainforest Action Network, was extremely pleased to find and purchase gifts made of hemp through’s service. “Hemp is an environmentally-preferable alternative to cotton, wood, oil, and many other resources. Unfortunately, hemp products can be difficult to find,” says Parsley. “I was thrilled to see how many responses I got from environmentally conscious businesses through”

Consumers also are encouraged to correspond with about additional environmentally responsible goods and services they would like to see added to’s service by sending email to

“I am extremely passionate about preserving a healthy environment, and am delighted that my company has the ability to make a difference by linking environmentally aware buyers with like-minded sellers,” said Will Clemens, CEO of “And this initial expansion is only the beginning, as we will always be adding new environmentally friendly categories.”

In keeping with its commitment to contributing to a healthier environment, is also a member of Business for Social Responsibility (, the leading global resource that helps companies be commercially successful in ways that demonstrate respect for ethical values, people, communities, and the environment.

About ( is the leading online shopping service that allows buyers to “shop by request” and use their own words to get exactly what they want. takes the work out of shopping, saving buyers effort and time. Sellers with benefit by receiving highly targeted leads from customers who are ready to buy. has partnered with America Online, American Express, Excite@Home and additional online businesses to provide their members access to’s community of buyers and sellers. Based in Redwood City, California, the company is funded by The Barksdale Group, Benchmark Capital, Hummer Winblad Venture Partners, Morgan Stanley Dean Witter Private Equity along with Access Technology Partners, Amerindo Capital Management, Attractor Investments and Index Ventures. was founded in 1998.

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