By Don Waller, Reuters
Hollywood, California — Ziggy Marley — three-time Grammy winner, son of reggae icon Bob Marley and current Elektra recording artist — has become the official spokesman for the Hemp Bar.
The latest creation from San Diego-based Govinda’s Fitness Foods, the Hemp Bar is an energy bar that spotlights the various nutritional properties of hemp seed. The other ingredients are chia seeds, honey, organic puffed amaranth, candied ginger and sea salt.
Marley will be lending his name and likeness to point-of-purchase campaigns, ads, publicity, merchandising, contests and promotional campaigns.
The Hemp Bars will be displayed at Ziggy Marley & the Melody Makers concerts as well. Proceeds will go to Marley’s nonprofit org Unlimited Resources Generating Enlightenment (URGE), which benefits underprivileged people around the world.
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