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Marley’s son to promote ‘Bliss’ hemp bar on world tour for charity

Posted on September 22, 2000

San Diego, California — Ziggy Marley is endorsing hemp energy protein bars. San Diego-based Govinda’s Fitness Foods, which has marketed the Bliss Bar line to thousands of health-food stores for years, sent off a sample of the fibrous snack to the son of the late musical icon Bob Marley.

“I don’t lend myself to endorsing stuff, but I believe in the hemp bar,” the Rastafarian reggae artist said.

“Hemp has so many different uses. I want you all to support it, promote it and eat it.”

Ziggy liked it.

He agreed to endorse the product and vigorously promote it on his current world tour. Marley gets four per cent of the sales, which he donates to charity.

Govinda’s revenues are expected to climb from $1.7 million in 1999 to $5.5 million this year, due largely to the Marley-hemp connection.

“We’re offering the hemp bar for its healthful qualities,” said Bill Willis, a co-owner of Govinda’s. “No one gets high eating our bars … You’d have to eat 500 pounds even to feel a slight buzz.”

Copyright © 2000, Canadian Press. All rights reserved.