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Natural Clothing Pioneer “Of the Earth” Opens Flagship Store in Bend, Oregon

Posted on April 22, 2004

Of The Earth Company Store to showcase brand’s complete collection of natural fiber clothing and accessories

Bend, Oregon — Of The Earth — America’s most diverse brand of natural fiber clothing — is opening its first flagship store April 22 in Bend, Oregon. Located across from the city’s historic Mill District, the Of The Earth Company Store will feature a dizzying selection of environmentally friendly lifestyle and active wear in a neighborhood once graced by two of the Worlds largest sawmills. A milestone for the 12-year-old company, the store opening comes on the heels of Of The Earth’s new line of soy-blend garments and its recent surge in private-label organic T-shirt sales.

“The Of The Earth Company Store gives us an opportunity to showcase our entire line of natural fiber clothes and accessories under one roof,” says Of The Earth Co-Founder and Designer Rick Ziff. “And being in Bend, where people identify themselves with outdoor recreation and sustainable living, the store will help us gauge the potential of new fabrics and designs.”

Bend, population 62,900, is located in Central Oregon near the foot of Mt. Bachelor and the Three Sisters. The high-desert city is a magnate for outdoor enthusiast, affording quick access to skiing, hiking, climbing, kayaking, mountain biking and fly fishing.

Who: Of The Earth

What: Earth Day opening of Of The Earth Company Store

When: Thursday, April 22

Grand Opening Celebration: Saturday, April 24, 11 a.m. to 6 p.m.

More than a dozen exhibitors, live music, and Of The Earth fashion shows at 11:30 a.m. and 2 p.m.

Founded in 1992, Of The Earth designs and markets quality clothing that allows people to live simply while dressing in style and comfort. The Bend, Oregon company is a leading developer of environmentally sustainable fabrics, having introduced new blends of organic cotton, hemp, silk, wool, ramie, linen, tencel, soy, bamboo, yak and cashmere. The company is establishing a new industry standard by seeking organic certification of all fibers used in its entire product line by 2005. Of The Earth currently has third-party USDA and IFOAM organic certification on soy, linen and cotton.

Of The Earth garments and accessories are available worldwide under the company’s brand name and a growing number of private labels. Of The Earth donates ten percent of its net profits to the Of The Earth Foundation in support of grass-roots environmental and humanitarian causes worldwide.

Copyright © 2004, Of the Earth. All rights reserved.