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Friday, July 02, 2004 Tools For Green LivingDapper DudsKimberly Jordan Allen, E Magazine
While shattering the long-held misconception that natural clothing fibers must be unattractive and uncomfortable, Of The Earth continues to develop innovative organic clothing with style and comfort. Founded in 1992, this line of sustainable fabrics and apparel is geared toward people who want a combination of fashionable and functional. Of the Earth recently launched a line of everyday wear, a yoga collection and outerwear with a signature soy-blended base layer. Hemp, soy, bamboo and organic cotton are among the natural materials used. Founder and CEO Richard Ziff and his partner Hélène Bisnaire take a holistic approach to all facets of their companys business, from pesticide-free growing practices to low-impact production lines. Prices range from $18 to $60 per item. Shopping links: For more information, contact: Of The Earth REPRINTED WITH PERMISSION: Copyright © 2004, E Magazine. All rights reserved. |
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