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Alterna Professional Haircare launches its groundbreaking Hemp Straight Collection

Posted on October 10, 2004

Alterna Professional Haircare announced today the launch of its Hemp Straight Collection. This powerful trio debuts with a sulfate free shampoo, conditioner and the relaunch of the heralded and best-selling Hemp Seed Straightening Balm, which has been repackaged to match the vibrant fuchsia of Hemp Straight.