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Naturally Advanced Technologies and Levi Strauss & Co. Enter Into Development Agreement For CRAiLAR Flax Fiber

Posted on April 14, 2011

Naturally Advanced Technologies Inc. today announced that it has entered into a short term CRAiLAR® Flax fiber development agreement with Levi Strauss & Co. beginning in April 2011 to support evaluation of processing CRAiLAR flax fiber in woven casual apparel products, specifically denim and non-denim, bottom and top weight fabrics.

Levi’s are back — with a new twist

Posted on April 7, 2000

The Premium Red line came first, late last year. These cotton/hemp jeans, priced at pounds 85 to pounds 100 a pair, were designed in a 3D rather than 2D fashion to be more roomy, comfortable and ergonomic in appearance than traditional 501s. More importantly, they feature a twisted seam that angles from the hip to the knee and then down to the ankle, instead of straight down the side of the leg.

Better Red than dead: Levi’s hits back

Posted on January 12, 2000

In the last gasp of the 20th century, fashion went vintage crazy. Clothing companies dipped into their archives in an effort to find classics that could be reinvented, and designers began basing their collections on past eras, using old fabrics, buttons and deliberately aged fabrics.